Ideal Standard – Optimization of the website for design fittings

Ideal Standard has its headquarters in Brussels, Belgium, and looks back on 100 years of experience as one of the leading manufacturers of innovative, design-oriented products in terms of technology and service. The range of products includes ceramic products, fittings for bath and kitchen, acrylic bathtubs, bath furniture, sanitary technology as well as accessories. grintsch has been servicing the international corporation since 2007.


grintsch works for Ideal Standard in the area of product communication. In 2014 they approached us in order to have their design fitting website optimized from a technical perspective.

Improving usability, SEO and simplification of the content management of made up the main focus of the technical reframing which we carried out in cooperation with the agency Havas.


The website is based on the content management system TYPO3 in conjunction with a proprietary media/product database which delivers all data pertaining to products and collections.

Additional service highlight and concrete value add for website visitors: A wishlist that generates individualized product lists in PDF format.